Bermondsey is famous for its diverse bustling streets and alleyways, converted warehouses and stylish riverside apartments. We were tasked with delivering a magazine that spoke to everyone, a magazine in and off Bermondsey.
Working on a project for such a diverse target audience has its challenges, we needed to ensure the magazine sparked the imagination of everyone that read it. We needed it to speak to local residents by accurately representing Bermondsey in print.
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We decided to the best way of achieving this would be to look to Bermondsey itself. We conducted a number of site visits throughout Bermondsey to get the feeling of the local area and understand its residents and community.
We collected a series of images of textures, colours, patterns and typography that really stood out to us in order to create a condensed visual summary of the project.
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Colours play a vital role in memory and association, we extracted key colours from our research images to help guide the publications colour scheme.
Here you can see the main colour palette and the images that influenced it.
Bermondsey is home to an eclectic mix of typography, the highlights of which feature throughout the magazine headers.
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We extracted these key details from the images and developed them into visual assets for use throughout the publication. One example of this would be the pattern found in a metal security grate on the Millpond Estate.
We included a key within the publication to help people pin-point where the patterns have come from.
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At this point the magazine didn’t have a name, making designing the front cover a challenge as it had to convey the future design language whilst not being prohibitively specific.
We designed a series of front covers in-line with the five proposed names, these covers where visually arranged in such as way as to represent a stack of magazines on a coffee table.
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The idea being that readers could visualise the different visual look options available, as part of the questionnaire they where then asked to vote on their favourite name, the winner of which would go forward to future issues.
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From cover to cover, the final design of the magazine is unmistakably Bermondsey. During summer 2018, over four thousand issues of the magazine where printed and distributed to residents and businesses in Bermondsey.
Issue Zero helped to collect local information and establish a link between the reader and the magazine to help guide future editorials and provide a way of collecting valuable data to petition local council on important issues.
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We are social creatures, we love updating our social media channels to show you the exciting projects we are working on at betwixt and between! You can also follow our founders @petrasulickas and @dominicwaring to get an idea of what it’s like behind the scenes in the studio. We love collaborating on exciting projects, we realise innovation doesn’t happen in a vacuum. We partner with a wide range of people from across creative disciplines to help inform, shape and create meaningful design.
For more information on anything you have seen, if you want to work with us or even just have an idea you want help realising, submit your inquiry over the message form.
Alternatively, send us an email to info@betwixtandbetween.ink
